Our Story

Ella & Faith London is a modern British jewellery brand celebrating timeless design, personal expression and everyday elegance.

Our philosophy is simple: Jewellery With Intention.

We believe the pieces people reach for most often become part of their identity. They accompany milestones, new beginnings, celebrations and everyday memories, quietly becoming part of the stories we carry with us.

From elegant jewellery for everyday wear to carefully selected body piercing pieces, every collection is created to feel comfortable, beautiful and effortless to wear.

We design jewellery that fits your lifestyle, rather than asking you to change your life around your jewellery.

Our pieces are selected with comfort, durability and versatility in mind, so they can move with you through busy mornings, holidays, special occasions and everything in between.

• Elegant enough to wear anywhere
• Comfortable enough for everyday wear
• Durable materials chosen for modern life
• Timeless designs that outlast changing trends
• Jewellery made to feel personal

Because jewellery should fit your life, not the other way around.

Body piercing jewellery is an important part of Ella & Faith London.

Our piercing collections are created for customers who want beautiful designs without overlooking comfort, quality or practicality. We offer carefully selected pieces for a variety of placements, including lobe, helix, tragus, conch, rook, daith and nose piercings.

Our range includes implant-grade titanium, premium stainless steel and selected sterling silver pieces, with options such as flat-back studs, threadless push-pin jewellery, internally threaded bars and hoops.

We choose materials and closures with real wear in mind, particularly for customers seeking comfortable jewellery, secure fittings and skin-friendly options for sensitive piercings.

Quality begins with the materials we choose.

• Implant-Grade Titanium – Lightweight, durable and well suited to sensitive or healing piercings
• Premium Stainless Steel – Waterproof, durable and designed for regular wear
• 925 Sterling Silver – A timeless precious metal finished in selected rhodium or gold-plated designs
• Rhodium and 18K Gold Plating – Used across selected pieces for lasting shine and an elevated finish
• Certified VVS Moissanite – Chosen for exceptional brilliance, clarity and enduring beauty
• Protective E-Coating – Applied to selected pieces to support durability and lasting shine

Material specifications may vary between designs, so full details are clearly provided on each product page.

We believe beautiful jewellery should also feel dependable.

Every collection is carefully considered with attention to material, finish, comfort and wearability. Before dispatch, each piece is inspected and polished, then presented in our signature packaging.

We favour timeless designs and carefully selected materials over fast-moving trends, allowing our customers to build jewellery collections they can continue enjoying beyond a single season.

Jewellery With Intention is more than a phrase. It is the idea at the heart of our brand.

• Timeless over temporary
• Quality over quantity
• Thoughtful design over excess
• Everyday elegance without unnecessary fuss
• Jewellery worn with meaning

We create jewellery to accompany real people through real life, from the biggest milestones to the simplest everyday moments.

Our mission is to create beautiful jewellery that brings together elegance, durability and meaning, helping people celebrate everyday life through pieces they genuinely love to wear.

Our vision is to become one of Britain’s most trusted independent jewellery brands, recognised for timeless design, thoughtfully selected materials, exceptional customer care and jewellery that becomes part of people’s stories.

Intention – Every collection begins with purpose.

Integrity – We communicate clearly and deliver what we promise.

Quality – We carefully consider the materials, finish and wearability of every piece.

Service – Every customer deserves a thoughtful, reliable and personal experience.

Beauty – We believe elegant design should feel effortless and timeless.

Faith – We honour grace, purpose and identity in the way we build our brand.

We promise jewellery designed for real life: beautiful, comfortable and thoughtfully made.

From carefully selected materials and considered designs to premium packaging, reliable delivery and personal customer service, every part of the Ella & Faith London experience is approached with care.

Our jewellery is designed to be worn, lived in and loved. If a piece from Ella & Faith London becomes part of your story, then we have achieved exactly what we set out to do.

Ella & Faith London
Jewellery for your story.
Jewellery with intention.