Our Story

Jewellery That Becomes Part of Your Story

Do you remember your first piece of jewellery?
Who gave it to you?
Where you were going?
How it made you feel?

Jewellery holds memories in a way nothing else can. Those moments stay with us — soft, sentimental, and sometimes life-shaping. At Ella & Faith London, that feeling is at the centre of everything we create.

We design jewellery that fits your real life, not the perfect version of it. Pieces you can swim in, travel with, dress up or dress down. Simple, elegant, intentional jewellery that moves with you through every chapter.

Because great jewellery doesn’t have to be complicated. It just needs to feel like you.

Who We Are

Ella & Faith London is a modern British jewellery brand celebrating beauty, intention and everyday luxury. We create pieces that are meaningful, long-lasting and effortless to wear — crafted for people who want jewellery they don’t need to take off or think twice about.

Our collections use durable, comfortable materials chosen for real-life wear: waterproof stainless steel, rhodium-plated and gold-plated sterling silver and brilliant VVS moissanite. Each piece is designed to last and to be worn often.

We blend thoughtful design with practical elegance so you can enjoy jewellery that fits your lifestyle and expresses your story.

Our Craft

Quality and care sit at the heart of our process.

  • Waterproof Stainless Steel
  • 925 Sterling Silver
  • Rhodium & 18K Gold Plating
  • VVS Moissanite (GRA Certified)
  • E-coating for added durability

Every piece is inspected, polished and presented in our signature gift packaging — made to be treasured or gifted with confidence.

Our Philosophy

Your jewellery should go where you go — no restrictions, no fuss.

  • everyday beauty
  • simple elegance
  • intentional design
  • long-lasting materials
  • affordability without compromise
  • jewellery worn with meaning

We design pieces that reflect real life and personal stories.

Our Customers

Our community values subtle beauty and real quality.

They choose us because they want:

  • jewellery they can live in
  • waterproof, tarnish-resistant pieces
  • hypoallergenic metals for sensitive skin
  • premium packaging
  • fast, reliable delivery
  • meaning, elegance and durability

We don’t just sell jewellery — we support memories, milestones and identity.

Our Mission

To create jewellery that blends elegance, durability and meaning — elevating everyday moments through intentional, accessible luxury.

Our Vision

To become the UK’s leading intentional jewellery brand — known for its faith-led warmth, premium experience and designs that help people feel like the most beautiful version of themselves.

Our Values

Intention – Every piece has a purpose.
Integrity – We deliver what we promise.
Service – We serve with care and clarity.
Beauty – We design with elegance in mind.
Faith – We honour grace, purpose and identity.

Our Promise

We promise jewellery you can live in — durable, comfortable and meaningful. Premium packaging. Fast delivery. A reliable customer experience. Always.

Ella & Faith London
Jewellery for real life. Jewellery for your story. Jewellery with intention.