Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and Services.

Information We Collect Directly from You

• Basic contact details including your name, address, phone number, and email.
• Order information including billing/shipping addresses, payment confirmation, email, and phone number.
• Account information including username, password, and security questions.
• Shopping information including items you view, put in your cart, or wishlist.
• Customer support information including information you choose to include in communications with us.

Information We Collect Through Cookies

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. This includes device information, browser details, IP address, and interaction data.

Information We Obtain from Third Parties

• Companies who support our Site and Services, such as Shopify.
• Payment processors who collect billing details to process orders.
• Marketing and analytics partners who use online tracking technologies.

• Providing Products and Services: Processing payments, fulfilling orders, managing accounts, shipping, and enabling reviews.
• Marketing and Advertising: Sending promotional communications and tailoring adverts.
• Security and Fraud Prevention: Detecting, investigating, and preventing fraudulent activity.
• Communicating with You: Customer support and service improvement.

We use cookies to power and improve our Site and Services. For Shopify-related cookies, see Shopify’s Cookie Policy. You can control cookies via your browser settings, though this may impact site functionality.

We may disclose your personal information to third parties for legitimate purposes, including:

• Vendors and service providers (IT, payment, fulfilment, analytics, support).
• Business and marketing partners (including Shopify).
• Affiliates and within our corporate group.
• Legal or regulatory obligations.

Any content (e.g., product reviews) you submit may be public. We cannot control who has access to this information once published.

Our Site may link to third-party websites. We are not responsible for their policies or security. Review their terms before providing information.

We do not knowingly collect personal information from children. If you believe a child has provided us with data, contact us to have it deleted.

No security measures are perfect. We retain personal information only as long as necessary to fulfil purposes, legal obligations, or resolve disputes.

• Right to Access / Know
• Right to Delete
• Right to Correct
• Right of Portability
• Right to Opt Out of Sale or Sharing
• Restriction of Processing
• Withdrawal of Consent
• Appeal
• Manage Communication Preferences

Contact us to exercise these rights. Verification may be required.

If you have complaints about how we process your data, contact us. You may also contact your local data protection authority.

Your personal information may be processed outside your country. Where applicable, we use recognised safeguards like EU Standard Contractual Clauses.

For any privacy-related queries, please email us at info@ellaandfaithlondon.com.

We are the data controller of your personal information. Our representative in the EEA and UK is Ella & Faith London.